Most of those in the hospitality industry will agree that tourism did take a blow for the 2008 season. Of course, this all depends on what particular industry you are in. I even remember a story a few months ago when even Hamburger Joe’s Restaurant in North Myrtle Beach was taking a hit. And now with bike week bikers being bummed about the new ordinances for bikers, the spring bike rally probably won’t bring as much money as it has in previous years. So yea, 2009 might be quite tough!

“While the chamber’s membership is divided between pro-rally and anti-rally voices, the one overriding opinion of our board and members alike is that the chamber can and should lead an effort to develop a post-rally revenue recovery plan,” Dean said. I am glad to see efforts are being made to attempt to recovery some of the money lost by the ordinances.

Now the vacation rental industry is another story. Not to toot our own horn, but Condolux, however, is still going strong. Seeing as how we specialize in Myrtle Beach condos and beach homes, you would think that the vacation rentals might take the biggest hit. However, those businesses that have built a strong reputation and foothold in the industry over the years already have a good handle on the trends and ways to work around them without having to raise prices for the customers. Of course, every business and even the Chamber has to work on GETTING them to Myrtle Beach first.

“In 2009, it can’t be business as usual. We’ll need to reinforce the value component of the destination because so many travelers will be scaling back their expenses. … The most recent survey indicates that nearly half of all likely travelers in our top 10 feeder markets are planning to reduce their travel in 2009,” Dean said.

Located on Hwy. 9 outside of Little River on your way to Loris, Horry’s Restaurant packs a mean seafood punch, all while giving you that ‘down home country atmosphere.’ (Yes, the southern hospitality friendly service is included.) It is a bit out-of-the-way, but if you have heading in or out of North Myrtle Beach through Hwy. 9, you should definitely stop in for some good grub.

We strolled in one night on Friday night at about 9 p.m. (normally they are closed then, but on Friday, they are open till 10.) It wasn’t very busy then, seeing as how its far away from any part of North Myrtle Beach. We were immediately greeted with a smiling face and shown to a booth. If you are looking for a type of “high class” restaurant, then please head in the other direction. Horry’s Restaurant was obviously, (or at least it looked it) a large house at one time, now dotted with booths, chairs, and tables, followed by nostalgic pictures and random keepsakes on the walls. It wasn’t to the point of needing any repair work, but it definitely showed it’s age. You surely won’t be able to compare it to one of these new Myrtle Beach condos that monopolize the coastline, thats for sure.

After the drink order, we took a gander at the menu. Very fair prices, something you would expect from a place like this.

Their menu wasn’t huge like the chain restaurants. Most of it was seafood. The rest was steaks, and some chicken. They also had one page dedicated to the history behind the place. Nice touch Horry Restaurant! I had the chicken tenders, hush puppies, and onion rings, with my significant other having the sirloin steak.

Service was nothing short of perfect. Every time I THOUGHT of a refill, there she was, ready to top off my glass. And let me tell you, the food was GREAT. The waitress even waited around for my fiance to cut into her steak to see if it was cooked to her perfection. Indeed it was. And my meal was great too. How can you say no to deep fried onion rings and hush puppies? :) I felt like a bear ready to go into hibernation after I finished my meal.

I will definitely be heading back to Horry’s Restaurant. It is close to Aberdeen and Long Bay, so if you are finishing up a late afternoon of Myrtle Beach golf there, you can stop in for dinner.

Step into this restaurant and experience a refreshing ambiance, a wonderful wait staff and affordable, yet fine choice of cuisine. During my first visit, I was relaxed as I walked into Soho’s dimly lit, cool atmosphere.

After stepping foot into the door, I was approached by the hostess, who smiled from ear to ear as she asked how many were in my party and our smoking preference.

As I sat down in a cozy spot, I browsed the dinner menu filled with choices of steak, seafood, chicken and their remarkable sushi; enough to fulfill anyone’s appetite.

Since this experience (two years ago) at Soho, I have fallen in love with it. It is the perfect spot for a date, dinner with friends, or just a stop to have a glass of wine, martini or a brew of your choice.

My favorite dinner selection includes Soho’s stuffed shrimp appetizer ($7.99) and dynamite shrimp sushi ($5.49) topped off with their cheesecake (ranging $6.00-$7.50).

I’ve taken several friends from out of town to this restaurant and now every time they visit, they always want to take a trip to Soho. Some of their favorite selections include the house miso soup ($2.49) and the chicken tempura (14.99); however, most enjoy their sushi the best.

Not only can you sit inside their restaurant where you’ll have a great meal, hear relaxing music from Jack Johnson, John Mayer, jazz artists, and others, but you can also step outside and enjoy your cuisine on the deck while listening to their live music on select nights.

Located at 406 21^st avenue in Myrtle Beach (off 17 business) and a few blocks away from the coastline, Soho is a great way to end the evening, whether you had a relaxing day by the beach or played one of the many Myrtle Beach golf courses.

This restaurant is conveniently open from 11:00 a.m. to 1:00 a.m. daily. Although I have not eaten here during lunch hours, I can only imagine that their lunch would meet the high standards of their dinner choices.

I definitely would suggest visiting Soho during any stay in Myrtle Beach.